About Us
Sometimes, everything begins with a simple idea.
Over 10 years ago, it was Flo who created a cushion that could do more than just look good. It was meant to provide real comfort—for dogs and cats who deserve more than the standard.
That idea became a product.
And that product became something people truly loved.
Then, things went quiet.
Years passed without the idea being carried forward. But great ideas don’t disappear—they simply wait for the right moment.
And that moment came.
Joschi saw what others had overlooked. He didn’t just see a product—he saw its potential. He brought Flo back, along with new energy, new possibilities, and a clear vision.
Together, they picked up where it all began— only better.
The cushion was redesigned, refined, and reimagined. With more experience, higher standards, and the goal of creating something that resonates worldwide.
This isn’t just a comeback. This is the evolution of the original.
For dogs. For cats. For those who want more.
And the best part?
The story has only just begun again.